Archive for the 'House Of Publishing' Category

Short Format Video Commercials Can Be Outstanding when Marketing Your Company’s Services

Saturday, April 4th, 2009

Nowadays, as oodles companies & entrepreneurs are looking towards internet video websites as an excellent place to publish content to attract their consumers, it is vital to distinguish the basic benefits of utilising internet video marketing websites.

Here are one or two required bits and pieces you have to know before you begin to circulate corporate videos on web video portals.

At all times endeavour to use corporate videos that offer value added content to your clients – Many business people misguidedly presume you can basically place any type of advertisement on a video website, but nothing could be any further from reality. Each & every video should provide some worthwhile content to the desired market, or start topic of discussion.

Do some market research on the video sites before circulating your 1st video – it is a wonderful idea to assign some time typing your market’s main keywords into Google, in an effort to discover what other promotional videos are currently out there. Next scribble down the profile names of the most key firms in your market. Possibly somewhere down the line you can become involved in a joint venture or even have some kind of collaboration with these companies.

Remember that each and every video portal has a community built into it – Therefore you must respect the other members and it is recommended that you add positive annotations to your rivals’ videos. For the most part you must be a member of the society, contributing advice, ideas etc. And only then must you judge yourself as being a marketer & start to promote your own 1 and products.

Commit yourself to producing quite a lot of promotional videos – You must have an obvious strategy for producing and distributing quite a few corporate videos. Or else, your organisation’s page on the video channels will give the idea of being bare if it just has one video live. With this in mind, assign extra time setting up the creation of a series of short videos, instead of one significantly lengthy video.

Online video marketing is one of the most efficient and quickest means of advertising at present. Vidify offers corporate video production services and knowledge for a selection of online media activities.

Checking for Mismatched Quotation Marks

Saturday, June 14th, 2008

or

How To Make Sure that Every Opening Quotation Mark Has an Ending Quotation Mark

When writing a term paper, research paper, or post-graduate thesis, one of the most common errors is “mismatched” quotation marks. That is, an opening (beginning) quotation mark will not have a closing (ending) quotation mark, or vice versa. It is a hard error to spot while proofreading, and your computer’s spellchecker will not find this type of error.

There is a very simple way to verify that a document has “matching” quotation marks.

After you have completed your document, position the cursor at the very beginning of the text (that is, move the cursor in front of the first word on the first page and click to “position” it).

  1. Open Find/Replace (or Search/Replace, whatever is applicable to your Word software).

  2. In the “Find” field, key in a double quote mark (shift key and the “/’ key).

  3. In the “Replace” field, key in the same thing (so that both fields show “).

  4. Hit “Replace All” (or whatever selection you have for making a global correction to a document). You should then see the number of replacements that were made.

  5. If an odd number shows up after all the replacements are made, then somewhere in the transcript there is an “unmatched” quotation mark.

If you do get an odd number of replacements, then switch to “Find” only, and begin to hit “Find Next” repeatedly so that the computer stops on each opening or closing quote mark. As the computer highlights each quotation mark, verify that it is matched, i.e., that every opening quotation mark has a corresponding closing quotation mark (and vice versa).

You need to pay close attention to this process, otherwise, you are likely to “Find Next” before you realize that the computer found a closing quote mark before it found an opening quote mark.

Eventually, as you review the document, you will either come across an opening quote mark for which there is no closing quote mark (that is, the computer will find an opening quote mark, and then the very next one that it finds will also be an opening quote mark), or vice versa.

Once you have inserted the missing quote mark, you should do the “Find/Replace” steps again, to verify that the computer now shows an even number of replacements.

Please note that this is not a fail-safe procedure because it is possible that you have two unmatched pairs of quote marks, but it is a tool that you can use to help prevent an easy mistake.

About The Author

Jan K., The Proofer is freelance proofreader and copyeditor. Visit http://www.janktheproofer.com/ for more information about Jan’s services; http://work-at-home.janktheproofer.com/ for work at home articles and free printables; and for work at home moms, visit Jan’s sister site http://work-at-home.momsbreak.com/ for articles, free printables, and work at home T-shirts and other fun products.

© Copyright 2005 All rights reserved.

jkproof@bellsouth.net

2 Keys to Starting the Writing Process

Tuesday, June 10th, 2008

Starting is the most difficult place to be when you have the desire to write anything. You have probably heard the term “writer’s block” and it hits us all. Most often it is just a matter of settling down with the right mindset to get going. Sometimes it is beyond just settling in. Everything seems to distract you, the bustle of the workplace, family at home, the desire to go out and be in the fresh air, a book you really want to read, plus a host of all kinds of interruptions.

These interruptions need to be minimized, if possible. Find a place to put on the headphones or be in a quieter than normal environment to get started. Most likely it will mean going into work earlier than normal and snatching 30 minutes or more before the rest of the office arrives. Even one half hour will get you well on your way to being a productive writer.

For myself, I get up very early and head for my computer before the family is awake. I manage to write for an hour everyday before I get into the daily routine. Writing, however, does not always flow the way we need it to. Some days are more difficult than others. Thankfully there are ways to get the creative juices flowing.

If you are worried about the creative part, just remember that creativity is part of being a human and everyone can tap into it, if given the right circumstances.

To get the creative juices flowing, you should do some warm-up exercises. Not the jumping jack variety but ones that nimble the fingers and brain. Here are some simple warm-ups that will take under five minutes to complete.

Step one: Think of a problem that you need to resolve at work.

Step two: Write three words that describe the problem

Step three: Using the three words, and timing yourself for five minutes, write a flow of words that describe the problem in detail. Do not correct typing errors (you can do this by writing by hand as well), just keep writing until the three minutes are up.

By warming-up in this way, you are focusing on the subject and the three descriptors. Since you are familiar with the subject matter, the words start to flow. When you go back and read your work, you will be amazed at how well you did. Just remember, this is a first draft and you should never consider a flow the final work. Send it to an editor to put it in final proof format.

If you feel you are not warmed up enough after five minutes, go back and do another set but this time pick a subject at random with three descriptors and see how well you do. This only takes five minutes and you can write a page about anything within that time frame.

Now that you are all warmed-up, you are ready to start writing your pages

Bette Daoust, Ph.D. - EzineArticles Expert Author

Bette Daoust, Ph.D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people’s attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the “Networking Queen”. Blueprints for Success – Networking: 150 ways to promote yourself is the first in this series. Blueprints for Success Branding Yourself: Another 150 ways to promote yourself is planned for release in 2006. For more information visit http://www.BlueprintBooks.com.

Hero’s Journey, Story Structure, Screenwriting Structure – The Godfather (1972)

Sunday, June 1st, 2008

The Hero’s Journey is THE screenwriting and story structure template. By utilising this structure, screenwriters can quickly build effective and quality stories. There are more than 188 stages to the Hero’s Journey.

The Godfather (1972) Summary

Call to Adventure: Sollozzo asks to meet with the Corleone’s to discuss funding a drug running operation.

Refusal of the Call: Vito Corleone refuses drugs because he believes they will have a negative impact for the Mafia in the future.

Supernatural Aid: Michael has two mentors: Kay leads him to the good side and Vito pulls him towards the dark (“what miracles you perform for strangers”).

Crossing the First Threshold: Vito gets shot. Michael, for the first time, sits in on the meeting between Tessio and Sonny and actively takes part in the family decision-making process.

Physical Separation from the Old World (Belly of the Whale): Michael saves his father in the hospital; his face is deformed by captain McCluskey.

Transformation (Road of Trials): leading to Micheal shooting McCluskey and Sollozzo.

Meeting with the Goddess: Michael meets Apollonia.

Rebirth through Death (Woman as Temptress): Female phone call leading to Connie getting beaten; Sonny gets shot; Apollonia dies in the bomb explosion.

Atonement: Vito meets with the heads of the five families.

Apotheosis: Vito realises that it was Barzini all along.

Ultimate Boon: There is peace between the families.

Refusal of the Return: Clemenza and Tessio are refused permission to push back Barzini; Vito cannot break the peace.

Magic Flight: Michael arranges for the move to Vegas.

Rescue from Without: Vito dies.

Crossing the Return Threshold: Vito’s funeral; Tessio sets up Michael.

Master of the Two Worlds: Michael is both good and evil: he “settles all business” while accepting that he will be Godfather to Connie’s baby; Carlo is taken care off / Sonny is revenged.

Freedom to Live: Michael lies to Kay; Michael is accepted as the new Godfather with his own lieutenants.

The detailed deconstruction and the Complete 188 stage Hero’s Journey and FREE 17 stage sample and other story structure templates can be found at http://www.managing-creativity.com/

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Kal Bishop, MBA

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You are free to reproduce this article as long as no changes are made and the author’s name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. His specialities include Knowledge Management and Creativity and Innovation Management. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached at http://www.managing-creativity.com